Pre-SUIT to PRE-Trial

Case Strategy & Theme Development

At Trilogy Trial Consultants, we combine jury-driven insight with psychological principles to uncover the story that gives your case its greatest persuasive power. Our approach transforms complex facts into compelling narratives that resonate with jurors and withstand scrutiny. Our case analysis and theme development process often includes: 

• Comprehensive issue analysis and story structuring tailored to juror perception

• Theme development and identification of vulnerabilities or problem areas

• Refinement of opening statements and closing arguments to enhance juror connection

• Strategic creation and design of visual aids that reinforce your narrative

• Pretesting exhibits and visuals through targeted jury research to ensure maximum impact

Online FOCUS GROUPS & jury insights

VenueVoice Online Jury Insights provides attorneys with genuine, venue-specific feedback from surrogate jurors who meet eligibility requirements for jury service in the jurisdiction where your case is filed. This online tool delivers powerful, data-driven insights into juror perceptions, attitudes, and reactions. This allows you to test arguments, themes, visuals, and evidence before mediation, arbitration, and trial.

Designed with both efficiency and affordability in mind, VenueVoice helps you identify potential challenges and refine your narrative strategy early in the litigation process. You gain the advantages of traditional jury research, without the logistical demands or high costs — while ensuring that your case resonates with real people from the venue that matters most.

FOCUS GROUPS & MOCK TRIALS

Our focus groups, mock trials, and jury simulations are built to mirror how real jurors think, decide, and talk about your case. We use research-driven methods and psychology-informed tools to uncover what truly persuades, and what quietly undermines your arguments.

With more than 20 years of combined experience and over $2 billion in verdicts and settlements informed by our work, our team delivers trial-tested insight you can act on. We translate juror feedback into clear recommendations on themes, witnesses, visuals, and case strategy, giving you a sharper roadmap from discovery through closing.

Our process is both cost-conscious and results-focused, allowing you to test key issues before you are in front of a real jury. The outcome is simple: reliable, actionable intelligence that helps you refine your case, reduce surprises, and walk into court with confidence.

Hybrid Jury Insight Panels

Our Hybrid Jury Insight Panels combine a live focus group with an online panel of surrogate jurors drawn from a jury qualified pool, giving you richer, more representative feedback on your case. Because online participants can respond anonymously, they are often more candid about what they like, doubt, or simply do not believe. These are insights you rarely get in a traditional setting.

This real-time, pragmatic feedback lets you adjust your message, sequencing, and presentation style on the spot so you can see what actually moves jurors. You can also use Hybrid Jury Insight Panels to evaluate and prepare witnesses, refining their testimony and demeanor before they ever step into the courtroom.

PERSUASIVE Opening Statements and Closing Arguments

When there is no room for error, our jury-driven, psychology-based testing gives you a powerful platform to refine openings and closings into clear, compelling, and memorable advocacy that moves jurors.

Witness Preparation and Performance Evaluation

We provide critical support to your most important witnesses so they can testify clearly, confidently, and credibly. Our team draws on extensive experience in research, data analytics, behavioral sciences, instructional design, and technology to prepare witnesses for the demands of deposition and trial.

As an aid in witness preparation, our team employs:

• Structured witness interviews to identify strengths, vulnerabilities, and key pressure points

• Message and storyline coaching to keep testimony aligned with case themes and juror expectations

• Scenario-based practice sessions to build comfort with questioning styles and courtroom dynamics

SCREENING ROOMS

This setup allows multiple attendees to observe the focus group or mock trial in real time—without interrupting the flow, influencing participants, or disrupting the integrity of the research exercise. 

JURY SELECTION SERVICES

Voir Dire Consultation

With experience drawn from 2 decades of jury selection proceedings, our team understands that voir dire is fundamentally a process of deselection, not persuasion. We focus on helping you identify which jurors are most likely to be problematic so you can use your peremptory challenges with precision.

To do this, we work with you to elicit deliberation behavior from prospective jurors, revealing how they think, talk, and decide on key issues in your case. Questions designed to support challenges for cause are an integral part of our strategy, guided by our methodology for uncovering bias, hidden attitudes, and risk factors before the jury is sworn.

SUPPLEMENTAL JUROR QUESTIONNAIRES

Supplemental Juror Questionnaires give you a deeper, more candid look at prospective jurors than voir dire alone can provide. These written questionnaires are custom-designed for your case and venue, targeting attitudes, life experiences, and potential biases that directly affect how jurors will receive your themes, parties, and evidence.

We work with you to develop clear, legally appropriate questions that courts are more likely to approve, while still eliciting meaningful information about risk factors and favorable profiles. The result is a practical tool you can use to make smarter cause challenges, prioritize peremptories, and build a jury that is better aligned with your trial strategy from the moment they enter the box.

Real-Time Jury Pool Research & INTEL

Jury profiling helps uncover the life experiences, predispositions, and beliefs that signal whether a prospective juror may be risky for your case or receptive to your themes. Through a structured, on-site methodology, we rapidly research individuals in your jury pool and deliver meaningful intelligence to counsel in real time.

This insight supports you in spotting plaintiff- and defense-friendly jurors and understanding what truly drives their decisions and value systems, rather than relying solely on what they choose to disclose in open court. Our analysis is designed to help you detect the stealth juror who might otherwise slip through voir dire and quietly work against your case in deliberations.

Shadow Jury

While mock trials and focus groups are powerful tools for shaping trial strategy and settlement decisions, a shadow jury adds a unique layer of insight. Instead of responding to summaries or simulations, shadow jurors experience the actual trial as it unfolds, hearing the same arguments, seeing the same witnesses, and absorbing the same evidence as the seated jury.

We recruit shadow jurors who closely mirror the demographics, attitudes, and life experiences of your panel, then have them attend court each day. After proceedings, we conduct structured debriefs to capture their unfiltered reactions, points of confusion, credibility assessments, and evolving verdict leanings.

Our team translates this daily feedback into clear, actionable guidance, helping you:

• Highlight what’s working and what isn’t in how your case is presented

• Identify evidence or issues that need clarification or emphasis

• Adjust themes, examinations, and visuals to better align with juror understanding

• Anticipate how juror sentiment and potential verdict trends are shifting over duration of trial

By leveraging the real-time perspective of a shadow jury, you can make informed mid-trial decisions, refine your approach with confidence, and avoid guessing how your case is landing in the jury box. This service is especially valuable for high-stakes matters where every day of trial presents an opportunity to adjust and improve.

Post-Trial

POST-VERDICT Interviews

Post-verdict interviews turn the end of trial into a powerful learning opportunity. By speaking directly with jurors after a verdict (where permitted by Court rules), we help you understand how they interpreted the evidence, which themes resonated, what created confusion, and how key decisions were actually made in the jury room.

We structure these interviews to elicit candid, practical feedback on your witnesses, visuals, arguments, and overall trial strategy. The insights gained can validate what worked, reveal blind spots, and inform how you approach future cases—sharpening your advocacy beyond what the verdict alone can ever show.